You've got your business going, gained a following, found your target market, and now you're ready to put some effort into your social media and turn those followers into customers.
That's great! Now what?
We at Market House have put together some quick tips for you to try for your 2018 social calendar that will set you up to stand out in the market!
This one is a fun one for those that are a community-minded brand, a physical location-based company, or a contest-driven business! There are many ways to be able to use this custom feature via Snapchat, Instagram, and Facebook - however, Facebook is the easiest and cheapest option of the lot to develop your own vector frame for your company.
What is it?
Well, essentially it's a custom frame that can be authored to be placed over profile photos for special events and advertising, or can be made available for the camera feature to your clients and visitors to your page. You can design it based on an actual frame (photo outlining frame), or as a virtual vector (much like those cute/creepy Snapchat puppy faces).
What do you do with it?
The beauty of this feature now being available to the public vs private is that you can now use it for clients and customers to claim the ownership to your company.
What we mean by that:
-You're a wedding coordinator, bridal shop, or florist and your frame option for your company says "I'm a (insert your company) bride!" - this enables an ownership mentality, pride in your company, and a wider range of visual marketing you weren't reaching before through clients
-You're a local sports team and your virtual vector is your mascot with a contest to take photos 'with it' around the city - instead of a physical object, this now opens the door to a wider range of participants
There are endless options and uses for this feature! You do need some design experience or can hire out to set this up for your company, but it's well worth the investment.
Check it out here:
Cleaning up your Instagram and Facebook is a great way to do some spring cleaning on your visual aspects of your online branding and get a fresh start for the new year ahead!
What do we mean?
Now, when we say "clean up" - you don't need to be going overboard. Anything over 3-4 weeks isn't necessary because very rarely will the algorithm be pulling it up again in feeds. On Instagram, a good rule of thumb is the first 2 full sets of 9 (or 12 if you're on alternate mediums). On facebook, the last 6 posts is plenty and is the average-maximum limit of scroll in length.
How do you start?
Having a clear sense of your branding is a must. Sitting down with a designer and developing a fresh design board can be essential to your coming year. It can also make funneling content that much easier when deciding what needs to go first in order to move in the proper direction with your marketing.
Once you've done your clean up and you're ready to start implementing your new branding for the year, it's time to get creative. If you're finding a 3x3 restricting to your design process, there are great apps like Grid Post or Cut that make photo splitting much easier. You can also get creative with a grid pattern like these:
Engaging with your audience and demographic is such a vital aspect of your online presence. Make 2018 the year you start speaking up!
Nobody likes a robot.
When you're ready to start conversations, be genuine. To keep it simple, as far as algorithms go, the longer the comment the better. Start a real exchange by asking questions and keep the dialogue going. There are companies that you can hire to do this for you with pre-selected comment text that hits your target demographic, which can be effective in building a steady and large following - however, we believe in small and effective numbers building that develop genuine interest, relationships, and long-term loyal business. Robots don't have emotion, repeat comments, and usually are using the follow/unfollow method - it takes about 0.5 seconds to sniff them out and unfollow them. It's like a fly on the wall that you want to squish. Don't get yourself squished.
How do you start?
You can use user-friendly feed filters and schedulers such as Hootsuite to find your demographic for you, and in the meantime you can seek out or start your own pod for instagram and facebook to try to beat the algorithm a bit. These pods are great for peer support, genuine following, and to develop relationships with like-minded individuals such as bloggers, photographers, graphic artists, business professionals, etc. You can mutually boost each other's posts and platform presence, however be weary that these sites are often time consuming to maintain your end of the bargain when you enter into comment-for-comment / like-for-like / follow-for-follow threads.
Need help putting these into practice? We'd love to help!