Engaging with your audience and demographic is such a vital aspect of your online presence. Make 2018 the year you start speaking up!
Nobody likes a robot.
When you're ready to start conversations, be genuine. To keep it simple, as far as algorithms go, the longer the comment the better. Start a real exchange by asking questions and keep the dialogue going. There are companies that you can hire to do this for you with pre-selected comment text that hits your target demographic, which can be effective in building a steady and large following - however, we believe in small and effective numbers building that develop genuine interest, relationships, and long-term loyal business. Robots don't have emotion, repeat comments, and usually are using the follow/unfollow method - it takes about 0.5 seconds to sniff them out and unfollow them. It's like a fly on the wall that you want to squish. Don't get yourself squished.
How do you start?
You can use user-friendly feed filters and schedulers such as Hootsuite to find your demographic for you, and in the meantime you can seek out or start your own pod for instagram and facebook to try to beat the algorithm a bit. These pods are great for peer support, genuine following, and to develop relationships with like-minded individuals such as bloggers, photographers, graphic artists, business professionals, etc. You can mutually boost each other's posts and platform presence, however be weary that these sites are often time consuming to maintain your end of the bargain when you enter into comment-for-comment / like-for-like / follow-for-follow threads.